For many reasons, showing and presenting my past work can be a challenge. First, much of it is confidential. Second, my trajectory is not a linear one. Journalism led to Strategy, Strategy led back to culture and writing, and the blend of the two is where I am now: helping people and businesses with the vision to make a difference tell their stories and create meaningful and resonant business plans.
Much of what you'll see here is from campaigns and from my time writing. Things I'm proud of. But I would love to talk to you more about what's next.
“We tell ourselves stories in order to live,” wrote Joan Didion in The White Album. She likely means that we need stories to make sense of our lives. She's also succinctly summing up my driving personal, professional and intellectual passion: using media (the stories we tell ourselves) to explain, influence and change our worlds. I believe strongly in the importance of this type of story in making and shaping the world (hopefully for the better).