bethcart@gmail.com/ 801-518-9234



London School of Economics, MSc Candidate 2018, Global Communications
New York University. M.A., Journalism 2012, Cultural Reporting & Criticism, New York, NY
Trinity College Dublin.  2007-2008, Course of Study: European history, Dublin, Ireland
University of Oregon. B.A,. cum laude, Modern European History, Eugene, OR


Freelance Los Angeles, CA
Strategist, Editorial, Reporting, Consulting
Role: Translating cultural and human insights into business opportunities, fueled by a desire to see what can happen when technology, culture and brands come together. Includes qualitative and quantitative research, moderating, guiding and inspiring creative work with an ear to the ground in culture, social listening and data analysis. 

72andSunny Los Angeles, CA
Role: Creative and general brand strategy, social strategy, internal business strategy. My specialty is having an ear to the ground in culture with the goal of making the most relevant and resonant work possible.
Primary Accounts: Starbucks, Samsung USA (mobile + television), Samsung Global (mobile), 72andSunny
Awards: Gold Effie, Samsung USA for The Curve Changes Everything
Other: Co-author, Building in Flight, a book about innovation culture in Los Angeles that I reported, co-wrote and co-produced.

72u (within 72andSunny) Los Angeles, CA
Role: Work with 72andSunny clients such as ESPN, Sonos and CKE on concept, campaign strategy and planning, script writing and other creative output.
Projects: Worked with the 72u cohort including a social experiment video, script and assist production of a documentary, organize and execute agency-wide events, design UX experience flows and prototype wearable electronics. Project managed The Lost Art of Play  event.

Wired.com/Playbook San Francisco, CA and New York, NY
Role: Report and write pieces for the Playbook, Underwire and Epicenter pages, event coverage and cultural criticism. Responsible for social media, writing and editing. 

SmartPlanet.com New York, NY
Contributing Editor
Role: Write bimonthly business profiles for "The Report" blog, focusing on interesting people, ideas and companies in the Bay Area.

New York Times Syndicate New York, NY
January- May 2011
Role: Fact Checking and research for syndicated columnists, assist with weekly fact check and review of upcoming Christopher Hitchens pieces

About me:
I'm great at baking pie, am obsessed with reading and dancing to Swedish pop music, I have a really funny looking dog and I love taking photos, making food and making other people happy.

Currently reading: Hunger Makes Me a Modern Girl by Carrie Brownstein, The Last Love Song by Tracey Daughtery.
Current album on repeat: Coloring Book by Chance the Rapper