At the core of the Samsung brand is the fact that at risk of imperfection, they innovate and iterate, giving people a glimpse of the future. In other words, Samsung Galaxy is all about putting tomorrow’s technology in people’s hands today.  For the launch campaign, we needed to introduce the all-new Galaxy S6 and S6 edge, and tells the whole world what it stands for: the excitement and anticipation we feel when the future becomes reality, when tomorrow becomes today, when what's Next becomes Now.