FNDR - SR. CULTURAL STRATEGIST
“Cultural” strategy: the brand strategy work that looks meticulously at the current conversations happening in culture in order to arrive at an original and authentic brand position.
FNDR’s clients are special - the criteria is only to be asking an interesting or important question with their product or output. We worked with robotics and artificial intelligence startups; on brands that specialized on community building and connection; on changing the future of agriculture. Cultural strategy is about using intellectual rigor and audience research to pinpoint a business’ role in the big ideas of our time.